From Vision to Vanguard: The History of Homerun Brokers

From Vision to Vanguard: The History of Homerun Brokers

· by Eric Ebbing · 17 min. read

At Homerun Brokers, we believe that real estate is about vision, trust, and lifestyle. Since day one, our mission has been to challenge the status quo in Marbella and Mallorca by offering a smarter, more personal, and more creative approach to property. What began as a bold idea between two founders has grown into a full-scale real estate ecosystem with international reach, in-house creativity, and a clear commitment to excellence. This is the story of how we built Homerun Brokers - and how we’re continuing to shape the future of luxury real estate on the Mediterranean.

From Sweden to Marbella: The Birth of Homerun Brokers

Homerun Brokers was founded in 2020 by Eric Ebbing and Rickard Delér, two Swedish entrepreneurs who relocated to Marbella in pursuit of a better quality of life, and quickly saw an opportunity to reshape the local real estate landscape. Both founders brought a strong entrepreneurial background in hospitality, property, and brand building.

Eric had a long-standing career working in property development and renovation, as well as many years in the hospitality industry, where he cultivated an extensive network and a deep understanding of client service and relationship-driven business. He had a natural talent for connecting people and identifying market opportunities, which positioned him well within Marbella’s dynamic real estate scene. Prior to moving to Spain, Eric also founded Big Slap, one of Sweden’s largest and most successful music festivals, known for its bold vision, large-scale production, and international reach.

Rickard, meanwhile, was a well-known businessman and digital personality, widely recognised alongside his daughter Janni Delér, one of Sweden’s top fashion influencers, and her husband at the time Jon Olsson, a former professional skier and lifestyle creator.

Eric Ebbing and Rickard Delér in 2020
Eric Ebbing and Rickard Delér in 2020

Their complementary strengths - Eric’s expansive network and relationship-driven business style, and Rickard’s global visibility and influence made them the perfect team to launch something fresh and innovative in Marbella. What began as sourcing and flipping smart renovation projects soon revealed that the real estate system in Marbella lacked a tailored, client-first experience. So they set out to change that and build an agency that would set new standards.

“The name Homerun came to me during lockdown. With my background in sports as a former hockey player, I wanted to create something that felt like a team driven, connected, and committed to reaching goals together. Homerun just made sense. In baseball, you pass through all the bases, first, second, third, before reaching home, and each base symbolizes a critical step in a real estate transaction: initial contact, viewings, negotiations and completion. It’s a process that requires strategy, collaboration, and timing, just like in sports. The name also includes the word home, which is exactly what we sell, and run, which reflects the fast-paced, high-energy nature of real estate. Our team works tirelessly to guide every client around all the bases and across the finish line, always aiming for that collective homerun.”

Eric Ebbing Founder & CEO

The timing, as it turned out, couldn’t have been better. Coming out of the COVID-19 pandemic, a clear shift began to take shape: more and more Scandinavians and Northern Europeans were rethinking their lifestyle priorities, seeking sun, space, flexibility, and a better quality of life. They saw this trend emerging early and recognised Marbella’s potential not just as a second-home destination, but as a lifestyle worth investing in.

From the beginning, Homerun Brokers was built with a broader vision in mind. We didn’t just want to sell homes, we wanted to showcase a way of living. Our strategy focused on content and storytelling, using lifestyle-driven media to highlight the unique energy, freedom, and beauty Marbella offers. This approach quickly gained traction, setting us apart and leading to high-profile collaborations, events, and brand activations that elevated both our visibility and the overall perception of real estate in the region.

Our Homerun Brokers branded radical race car at Ascari race circuit in 2021
Our Homerun Brokers branded radical race car at Ascari race circuit in 2021

While Rickard later chose to move abroad and has since stepped away from the company, Eric continues to lead Homerun Brokers as CEO, guiding the business through its rapid growth and expansion with his original vision at the core.

A 360° Real Estate Ecosystem

What began as a boutique real estate agency with a clear focus on sales soon evolved into something much bigger. As Homerun Brokers grew, so did the needs of our clients - and with them, our vision. It became clear that to truly deliver the level of service and lifestyle we believed in, we needed to build something more than a traditional agency. We needed to create a complete, interconnected ecosystem.

At the core of this ecosystem has always been our sales division - founded on deep market knowledge, strategic execution, and a client-first mindset. From the beginning, we worked with both buyers and sellers, helping clients find their ideal homes while also taking on carefully selected properties for exclusive sale. But unlike many agencies, we chose not to limit ourselves to our own listings. Instead, we built strong local networks and industry relationships, giving our clients access to the full market - both on and off-market.

Our multilingual team specialises in high-end properties across Marbella and Mallorca, offering tailored guidance and a seamless, transparent experience from first meeting to final signature. Each sales strategy is custom-built and supported by our in-house creative team, always grounded in trust, discretion, and long-term relationships.

As we continued to grow, two new divisions emerged - organically and intentionally. First came Homerun Rentals, designed for second-home owners who wanted to generate income while away. We applied the same level of professionalism and care to rental management that we had built our reputation on in sales.

Homerun Developments is lead by a team of highly experienced and dedicated professionals, ensuring every project is finished to the highest standard
Homerun Developments is lead by a team of highly experienced and dedicated professionals, ensuring every project is finished to the highest standard

Then came Homerun Developments, created to meet the needs of investors seeking end-to-end renovation or development solutions. Our sales team identifies high-potential opportunities, which are then managed by our in-house project managers, architects, and interior designers. Once completed, the properties often return to the market through our sales division, frequently purchased by clients seeking passive rental income, which then feeds back into our Rentals offering.

Over time, this interconnected structure became our strength. What started as a sales-driven agency evolved into a full-circle real estate ecosystem, designed to support our clients at every stage of their property journey.

Strategic Location - A Key To Success

Our very first office, which we still proudly operate today, is located in the iconic tower of Los Naranjos Golf Club in Nueva Andalucía. This was no coincidence - it was a strategic decision that reflected our belief in leading by example. Nueva Andalucía was our primary area of operation, and by placing our roots there, we positioned ourselves at the core of the action. But besides being a golf club, Los Naranjos is a prestigious social hub where our agents interact daily with golfers, international travellers, and professionals from all walks of life.

Our Homerun brokers team in 2020 on the terrace of our first Homerun Brokers office, The Tower, located in Los Naranjos Golf Club
Our team in 2020 on the terrace of our first Homerun Brokers office, The Tower, located in Los Naranjos Golf Club

How can we promise to find the perfect home for our clients if we can’t find the right home for ourselves? That’s why this first office meant so much more than just a place to work - it was our first homerun. A bold move that turned heads, made us visible, and left a lasting impression on everyone who walked through its doors. It laid the foundation for our brand, culture, and reputation as a company that chooses its locations - and its commitments - strategically and with purpose.

As the company grew, we established our stunning headquarters in the most prestigious address of Marbella, right on the iconic The Golden Mile, just minutes from the legendary Marbella Club Resort. This prime location of our Golden Mile Office is not only a symbol of our success and ambition, but also offers unmatched visibility, prestige, and convenience, positioning Homerun Brokers at the very centre of Marbella’s luxury real estate scene.

Building on this success, we have recently expanded with our latest office in the historic heart of Palma de Mallorca’s Old Town. Surrounded by the island’s finest architecture, boutiques, and cultural landmarks, our Palma de Mallorca office's strategic location places us at the epicentre of the island's thriving luxury property market. Our presence here reflects our commitment to serving clients with unrivalled local expertise, international reach, and the highest standards of professionalism. reflects the evolution of Homerun Brokers - rooted in local insight, yet always aiming higher, with visibility, prestige, and accessibility at the forefront of everything we do.

Collaboration: The Secret to Our Growth

A large part of our rapid growth can be attributed to our willingness to collaborate with other agencies. In Marbella, most real estate transactions involve two agencies, one representing the seller and one representing the buyer. Rather than trying to take the entire deal for ourselves, we’ve chosen to share the cake.

Our deep understanding of marketing feeds directly into this collaborative mindset. We know that maximum exposure is key to driving interest and achieving the best results for our clients, and that means working with others, not against them. Just as we craft every marketing campaign to reach the right audience with the right message, we recognize that empowering other agents ultimately benefits everyone involved.

To make collaboration easy and effective, we’ve developed agent-specific tools that help other professionals pitch our listings with confidence. One example is our unbranded website Moving Marbella, featuring all of our exclusive listings - allowing external agents to share these properties with their clients without the risk of being bypassed.

Homerun Brokers exclusive listing, Villa Alia, located in one of Marbella's most prestigious areas El Madroñal
Homerun Brokers exclusive listing, Villa Alia, located in one of Marbella's most prestigious areas El Madroñal

We also provide all of our marketing assets, including professional images and videos, so that other agencies can showcase our listings on their own websites and social media channels. This approach maximizes exposure for the properties we exclusively represent and makes it easier for agents to collaborate with us - resulting in faster sales and better outcomes for our clients.

Marketing Ahead of The Game

At Homerun Brokers, marketing is a core strength and a central part of our business philosophy. From the start, we set out to build more than a real estate agency - we built a brand. One that stands for quality, creativity, and consistency across every touchpoint.

Every property we represent receives a tailored marketing campaign. We treat each listing as a brand in itself - elevated through thoughtful storytelling, high-quality visuals, and strategic distribution. Our in-house creative team ensures every detail aligns with the home’s character and market positioning.

We take pride in doing things differently. Rather than relying on generic templates, we develop original campaigns that are visually distinctive and strategically driven. This includes professional photography, film-quality video, and copy that communicates value without exaggeration.

Our presence spans digital and traditional channels. We’re active across major platforms - Instagram, YouTube, property portals - and we reinforce that reach through print advertising, billboards, and magazine placements. The goal is consistent: targeted, high-impact visibility.

What makes our marketing effective is its authenticity. Our team is involved in content creation, ensuring that the campaigns reflect not only the homes we represent but also the people behind the brand. This personal involvement helps build trust and strengthens the Homerun identity.

Our cross-marketing strategy lets us create cool content, mixing real estate with our collaborators, such as C. de Salamanca - Marbella's most exclusive luxury car dealership
Our cross-marketing strategy lets us create cool content, mixing real estate with our collaborators, such as C. de Salamanca - Marbella's most exclusive luxury car dealership

Branding has always been a deliberate part of our growth. Motivational phrases like “Move to what moves you”“Your home, our run”, and “Our field, your trust” are woven into our communications. They serve as clear expressions of what we stand for - not slogans, but statements of intent.

We also publish our own in-house magazine, Your Complete Marbella Guide - an annual publication combining local insight, curated property highlights, and lifestyle content. It’s a marketing tool, but also a valuable resource for anyone considering life or investment in the area. Click here to read the latest edition, or pick up a hard copy in one of our offices.

To further build visibility and connections, we host branded events and activations - from high-end open houses to our annual padel tournament and private events in collaboration with brands like Range Rover and C. de Salamanca. These are not just networking opportunities, but meaningful extensions of our brand.

In short, our marketing is intentional, design-led, and integrated across everything we do. It’s not about overpromising - it’s about delivering a clear, consistent message and making a lasting impression.

A Multinational Team Built for Results

What started with just 5 people in 2020 is now a team of over 40 professionals. We are proud of our international culture, speaking over 15 different languages and reflecting the diversity of the clients we serve.

Our operations span across both Marbella and Mallorca, working as one united force. In Marbella, our headquarters houses a 7-person in-house marketing team, 3 dedicated administration professionals, a dynamic sales force of over 15 agents, a growing developments division with 6 specialists driving our project portfolio, and a 5-person rental team delivering exceptional short- and long-term rental experiences. This powerhouse team also fully supports and collaborates with our Mallorca office, ensuring the same high standards of service and brand excellence. In Palma’s Old Town, our Mallorca team of 4 international sales experts works closely with Marbella while partnering with some of the island’s most renowned professional providers and creatives. Together, this blend of expertise, passion, and multicultural understanding is the heartbeat of our continued success.

The Homerun Brokers team, fluently operating in more than 15 different languages
The Homerun Brokers team, fluently operating in more than 15 different languages

Expanding Across Spain: Mallorca, Málaga, and Sotogrande

As demand for lifestyle-led real estate continues to rise, Homerun Brokers is strategically expanding its footprint beyond Marbella. We’ve launched dedicated sales efforts in Málaga city, where several new exclusive developments are now under our representation. With Málaga rapidly emerging as a tech and innovation hub, we see tremendous potential for long-term growth and investment.

Simultaneously, we are extending our reach to Sotogrande, a more tranquil yet highly exclusive enclave known for its elite polo scene and affluent international community, a perfect fit for our high-net-worth clientele seeking privacy and prestige. All these locations are seamlessly managed from our Marbella headquarters, allowing us to confidently say that we cover Marbella and its most promising surroundings.

Our balearic Homerun Brokers office, located in the old town of Palma de Mallorca
Homerun Brokers Mallorca office, located in the old town of Palma de Mallorca

Additionally, we now operate a fully established office in the old town of Palma de Mallorca, managing both property sales and high-end holiday rentals. This expansion not only strengthens our presence in the Balearics but also fosters a close collaboration between our Marbella and Mallorca teams. We frequently have team members travel to Mallorca and vice versa to work on marketing campaigns, and maintain a strong, united company culture - ensuring our clients benefit from the combined expertise, creativity, and network of both offices.

From Strong Foundations to Extraordinary Milestones

Since our founding in 2020, we have worked tirelessly to build a solid company structure, assemble a world-class team, and establish our reputation in a very competitive luxury property market. During these formative years, we focused on refining our processes, strengthening our brand, and securing an impressive portfolio of over 100 exclusively or directly managed properties.

This strong foundation set the stage for a series of extraordinary achievements in recent years, milestones that have elevated our profile locally and internationally, and cemented our position as one of the most dynamic and respected real estate companies in the Mediterranean.

The reception of our Home Base on The Golden Mile in Marbella, read more about it here

In 2024, we made a bold statement with the opening of our flagship headquarters on Marbella’s world-renowned Golden Mile. Designed in collaboration with Norwegian luxury interior brand Slettvoll, this space is widely recognised as one of the most impressive offices in the region. Perfectly positioned opposite the iconic Marbella Club Hotel, our headquarters reflects our belief that location is more than geography, it’s a statement of identity, prestige, and accessibility.

That same year, we expanded internationally with the launch of our Palma de Mallorca office, set in the historic heart of the Old Town. This prime location immerses us in the island’s architectural beauty, vibrant culture, and most sought-after property market, reinforcing our ability to serve clients with unmatched local insight and global reach.

2024 also saw the debut of new traditions and partnerships, including our annual Padel Tournament at NAC, now a flagship community event, and an exclusive collaboration with C. de Salamanca, Marbella’s premier luxury car dealership representing brands such as FerrariBentley, and Land Rover. These initiatives deepen our connection to the lifestyle our clients value most.

Our media presence reached new heights with the filming of our very own Netflix series "Making it in Marbella", culminating in a glamorous Global Premiere Party. The series not only celebrated our team’s achievement on an international stage, but also positioned Homerun Brokers as one of the most recognisable real estate brands in Marbella and beyond.

In 2025, we celebrated two major achievements. First, the release of Your Complete Marbella Guide 005, our fifth edition honouring the Marbella lifestyle. Featuring a reimagined Slim Aarons 1967 photograph “El Venero” shot at our exclusive listing, Villa La Toca, in partnership with Homies Marbella, this non-profit editorial project represents five years of giving back to the community through culture, creativity, and local partnerships.

Second, we unveiled Villa Fortuna, the first luxury villa developed entirely by Homerun Developments, following a series of successful high-end renovations. This landmark project, alongside the launch of Baseline Construction, our dedicated in-house building company, solidifies our position as a fully integrated real estate ecosystem, delivering excellence from concept and construction to sales and rentals.

Today, with flagship offices in Marbella’s Golden Mile and Palma’s Old Town, we operate from two of the most prestigious and influential locations in the Mediterranean property market. This strategic presence not only offers visibility and prestige, but ensures we remain accessible, connected, and at the heart of the communities we serve.now offer a fully integrated real estate ecosystem - from construction and architecture to design, sales, and rentals - ensuring quality, consistency, and a seamless client experience across every phase.

The Next Chapter of Homerun Brokers

Looking ahead, Homerun Brokers remains boldly committed to redefining luxury real estate across Spain’s most desirable destinations. We do not believe in limitations - only opportunities. With an expanding footprint, an innovative mindset, and a team driven by passion and purpose, the next chapter promises even greater impact.

With a strong team spirit at our core, we celebrate every win - big or small - but never settle. We continuously strive for more, pushing boundaries, and aiming higher with every project. We are curating experiences, cultivating community, and redefining what luxury living means across the Mediterranean.

Discover our latest listings or read Your Complete Marbella Guide 005 to experience the Marbella lifestyle firsthand.

Eric Ebbing
Eric Ebbing Founder & CEO