Why Tennis, Cycling and Outdoor Sports Are Fuelling a New Buyer Profile in Mallorca

Why Tennis, Cycling and Outdoor Sports Are Fuelling a New Buyer Profile in Mallorca

· by Roger Widén · 10 min. read

The rhythm of Mallorca is changing. For decades, it was defined by the gentle slap of water against a yacht’s hull or the polite clink of ice in a gin and tonic at a beach club. In 2025 and 2026, however, a different soundtrack is emerging. At dawn in the Serra de Tramuntana, you are more likely to hear carbon-fibre wheels humming over fresh tarmac, tennis balls striking clay with metronomic precision, and the controlled breathing of a trail runner climbing Coll de l'Ofre. Mallorca has quietly evolved into Europe’s most elegant open-air gym. With it comes a new and highly desirable profile in the luxury property market:the Active Buyer.

These are not retirees searching for a rocking chair in the sun or shade. They are entrepreneurs who complete an Ironman workout before their first espresso. They are families who want their children coached by Grand Slam winners. They are investors who understand that a professional bike garage or private padel court can outperform a sea view alone when it comes to rental demand.

In this analysis, we explore how sport is reshaping neighbourhoods, why cycling-friendly property in Pollença is commanding a premium, and how owning real estate near the Rafa Nadal Academy Rafa Nadal Academy has become one of the island’s smartest long-term plays.

The Pollença Phenomenon: The Peloton’s Capital

If Mallorca is the cycling capital of Europe, Pollença is its Vatican. Every spring and autumn, the roads of the North transform into a rolling festival of Lycra and high-end engineering. What was once seasonal tourism has matured into permanent real-estate demand.

The Pull of the North

Why Pollença? It sits at the gateway to the Tramuntana mountains but remains flat enough for a warm-up spin to Alcúdia. It is also the starting line for the legendary Mallorca 312, an event that has done more for the island's sporting reputation than any glossy advertising campaign brand.

Buyers here are not browsing casually. They are searching for serious cycling bases in North Mallorca. They want townhouses in the historic centre where they can roll out for coffee at Ca’n Moixet before tackling the climb the Lluc Monastery. They want country homes with bike storage that is secure, alarmed and fitted with professional mechanics’ stands.

The "Cyclist-Friendly" Premium

We are seeing a clear pricing advantage attached to properties designed for this lifestyle. A villa with a standard garage is attractive. A villa with a dedicated service room for bike maintenance, washing and storage is exceptional.

“For the Active Buyer, the garage is the new wine cellar. They are storing €15,000 Pinarellos, not Pinot Noir. Security, space and functionality are non-negotiable.”

Investors are paying attention. Cycling-friendly properties in Pollença achieve significantly higher weekly rental rates during the shoulder seasons (February-May and September-October), effectively extending the rental calendar from six months to nine or even ten. The result is stronger yields and far less downtime.

Explore more about the nuances of the North in our Port Andratx vs Soller comparison.

Your starting line is here. Browse homes positioned directly on Mallorca’s most iconic cycling routes.

The Nadal Effect: How One Man Redefined an Island

It is impossible to speak about sport in Mallorca without speaking about Manacor, and you cannot speak of Manacor without honouring one of Mallorca's favourite sons: Rafael Nadal.

His influence on the island extends far beyond his 22 Grand Slam titles. Before the Rafa Nadal Academy opened, Manacor was known for pearls and furniture, but rarely featured on a luxury buyer’s shortlist. Today, it is a global pilgrimage site for tennis excellence.

More Than a Name

The Academy is not simply a school; it is a high-performance campus of elite performance that attracts thousands of families each year.  They come for training, fall for the lifestyle and and ultimately decide to buy.

This has created a distinct micro-market of real estate near Rafa Nadal Academy. Parents of aspiring professionals are acquiring villas in the surrounding areas: Son Gual, Porto Cristo and the outskirts of Manacor  to provide a home base for their children’s development. Proximity to the Academy, often within ten minutes, matters more to them than beachfront prestige.

The Standard of Excellence

Beyond the real estate metrics, Rafa Nadal represents something deeper. Humility. Resilience. Absolute commitment to excellence. He embodies the idea that you can be globally exceptional while remaining deeply rooted in Mallorcan soil. This "Nadal Effect" has elevated the entire island's brand. It signals to the world that Mallorca is not just for leisure; it is a place where discipline is rewarded and greatness is quietly forged.

From the court to the coast, explore properties that offer the perfect match for an active lifestyle.

The Architecture of the Active Home: Gyms, Spas and Recovery

As the buyer profile shifts, so too does the architecture. The Active Buyer views their home as a "Recovery Centre."

The Rise of the Private Spa

A decade ago, a home gym meant a treadmill in a spare room. Today, we are selling luxury villas with gym and spa facilities in Pollença that rival five-star resorts.

  • The Technogym Ecosystem: Buyers expect fully integrated smart gyms.
  • Recovery Zones: Saunas (both infrared and traditional), steam rooms and ice baths are becoming standard requests. The "plunge pool" is no longer just for cooling off in August; it is a therapeutic necessity for the triathlete in January.
  • The Lap Pool: Kidney shapes are giving way to 25-metre lap pools with heating, lane markers and uninterrupted views of the Tramuntana. In property for sale near Tramuntana routes, we see infinity pools designed specifically for training, with lane markers and heating for year-round use.

The Tennis Court as a Status Symbol

While land is scarce, luxury villas with tennis court Mallorca remain the ultimate status symbol. In the countryside around Santa Maria or the larger plots in Son Vida, a private court (often converted to multi-surface for tennis and padel) adds immense value. It transforms a home into a private members’ club.

Investment Angles: The 365-Day Season

Perhaps the most compelling argument for the Active Buyer is seasonality, or rather, the lack of it. The traditional sun-and-beach model is fragile; it peaks in summer and sleeps through winter. The "Active Tourism" model is robust; it thrives precisely when temperatures cool. For cyclists and tennis players, July and August are often too hot. Their prime season runs from October through May. This creates a counter-cyclical investment opportunity that is both resilient and lucrative.

Dual-Market Appeal: Homes designed for active use attract summer families (who want a pool) and winter training groups (who want a gym and bike storage) alike. The result is lower vacancy, broader appeal and a stronger return on investment. A holiday home becomes a high-performing asset. 

Read our forecast on Mallorca's Best Areas 2025-2026.

Beyond the Bike: Hiking, Golf and "Blue Health"

While cycling and tennis dominate the headlines, the active lifestyle trend extends far wider.

The Hikers' Haven

The UNESCO World Heritage status of the Tramuntana range attracts hikers from DACH (Germany, Austria, Switzerland) and Nordic countries. These buyers seek fincas for sale near established Tramuntana routes: properties in Valldemossa, Deià and Sóller that offer direct access to the Dry Stone Route (GR221). For them, luxury is stepping out of the back door and onto a mountain trail.

Golf: Reimagined

Mallorca has one of Europe’s highest density of golf courses. Areas like Son Vida, Santa Ponsa, and Bendinat remain classics. However, the modern golfer is younger, fitter and more wellness-focused. Golf frontage paired with modern spa and fitness facilities is now the gold standard.

Discover more about Living in Southwest Mallorca.

"Blue Health"

There is a growing body of science around the benefits of living near water. We see buyers citing "Blue Health" as a primary motivator for purchasing seafront properties. It’s not just about the view; it’s about the daily swim, paddleboarding and the psychological clarity that comes from living beside the Mediterranean.

Train where you live. Discover villas equipped with professional gyms, spas and tennis courts. They are designed for performance, recovery and a life in motion.

Five FAQ: The Active Buyer’s Handbook

1. I’m a cyclist. Where is the absolute best place to buy?

Pollença or Puerto Pollença. You are at the foot of the mountains for the climbs (Coll de Femenia, Sa Calobra) but also have the flat plains (El Pla) for recovery rides. The community there is entirely cycling-focused.

2. Is it worth installing a private Padel court?

Absolutely. Padel is the fastest-growing sport in the world. If you have the space, a Padel court is a lower-maintenance alternative to a tennis court and is highly social. It adds significant rental appeal.

3. Is Mallorca suitable for year-round active living, or only seasonal?

Mallorca is ideal year-round. Cycling, hiking, swimming, golf, tennis, and padel are all possible even in winter. From October to April, the island becomes a hub for professional and amateur athletes escaping colder climates, which also means strong off-season rental demand for well-located, activity-focused properties.

4. Can I buy near the Rafa Nadal Academy but still be near the sea? 

Yes. Porto Cristo is only 10-15 minutes from the Academy. You can have a harbour-front apartment or a coastal villa and still drive your children to training every morning with ease.

5. What is "Active Tourism" zoning? 

Some rural properties can apply for specific licenses related to cycling or agro tourism. If you are an investor looking to create a "training camp" villa, we can connect you with lawyers who specialize in these permits.

Conclusion: Own the Season

The image of the Mallorca homeowner has had a glow-up. Today’s owners are no longer just sipping wine on a terrace; they are conquering the Sa Calobra switchbacks, perfecting their backhand in Manacor, and hiking the ridges of the Tramuntana (with enough energy left to brag about it).

This shift toward an active lifestyle has created a resilient, year-round property market. Garages have become sacred temples of carbon fiber and wetsuits, and winter – once the “quiet season” – is now prime time for serious rentals and serious training.   

At Homerun Mallorca, we understand the very specific needs of athlete and active family. We know the difference between nice storage and proper bike storage. Whether you are looking for a Pollença country home with room for eight bikes, a villa near the Rafa Nadal Academy, or a seafront estate with a 25-metre lap pool that actually fits a proper stride, we speak your language – and your cadence.

Don't just buy a holiday home. Buy a base camp for your best life!

Ready to get active?

  • Secure your base camp. Contact our specialists to find a property with the amenities your training demands.
  • Invest in the Active North. Pollença is the heart of European cycling. Secure your asset in this high-demand zone.
  • Don’t just visit for the season… own the season. Schedule a viewing of our sports-ready estates.

Visit our Blog for more insights and explore our Lifestyle Destinations Guide.

Roger Widén
Roger Widén Partner - Head of Sales